What Real Estate Marketing Strategies To Use When The Economy Is Down

January 1st, 2010 by admin

In a slow market, most real estate brokers are wondering about what real estate marketing strategies they should employ and implement. Because venturing into real estate entails a lot of risks, it might be very easy to just step back and look for a new career. There’s nothing to worry about because your real estate business can still work well even in a slow economy. There’s really nothing to fret about because with great real estate marketing strategies, you can always find a way to make great sales even in a slow economy.

In fact, a slowing economy is a perfect time to market real estate properties. Real estate properties sold during this time are relatively cheaper. You should not panic and just decide to stop marketing real estate properties. You will just pass up a lot of opportunities. In a slow economy, it is very important to have the patience to seek for the right client. Real estate is still a very good investment and for sure, many would like to invest and wait for their money to multiply in 3 years time.

Another real estate marketing strategy is to consider selling to people interested on rental properties. In a slow market, having rental properties can add another feasible income source but remember to explain to your client the pros and cons of purchasing rental properties at this time. Explain to them that it is important to purchase properties in cash so they would not be a victim of market volatility. Moreover, you should also explain to your customer the responsibilities and obligations for owning a rental property. This way, your customer will think that you also care about what he/she can get from this investment and not just about making money out of selling the real estate property to him/her.

When the economy is down, it is just necessary that you know the ins and outs of the real estate business. Take time to research on the types of real estate properties that you can market. Relax and get yourself ready! Your business may drop but they will surely go back to their original place especially when you have a good and effective real estate marketing strategy to use!

What to You Should Know About the Foreclosure Process

December 24th, 2009 by admin

One of the first things that you should do when you feel that your home may be foreclosed is to simply ask the bank regarding their regulations on the foreclosure process.  When the bank actually activates this proceedings will actually depend on their policy and it is more advisable to inquire when the process will likely commence.  A number of banks initiate the procedure after you fail to pay the mortgage for 90 days but some may delay a little longer while others may begin earlier.  Therefore, you can never be sure unless you ask the bank and they may even be willing to delay the process if they find that you are willing cooperate with them in looking for a solution.  It is vital that you tell them the truth about your financial situation so that they might able to workout the best solution if this is still possible.

The next thing to find out about the foreclosure process is, of course, how long it would take from the time the procedure was started to its completion.  Once again, this will depend on your bank although this may be as short as six months while others take longer.  You can phone the bank and ask for someone from their foreclosure department regarding this information.

Another vital information with regards to the foreclosure process is the particular person that you should be dealing with in the bank.  This may vary with time because at the start, you may have to work with someone in the workout department.  However, when the process is initiated, you file gets transferred to the bank’s department for foreclosures.  You will need to regularly contact the bank to be always on the know regarding the person with whom you should be dealing with.  You can waste a lot of time if you send documents to or phone the wrong person in the bank.  This is something that you cannot do during the foreclosure process because you are actually racing against time to save your property.

During the foreclosure process, it is also important to know the various ways to avoid foreclosure.  These will depend on your situation and will require consultations with a foreclosure lawyer and the bank.  It is also advisable to work with a lawyer at the outset so that you are knowledgeable about the implications of the various paperwork that you will come across during the process.  This may be helpful in removing some of the fear that you have about the foreclosure process and you may be able to think rationally in searching for a solution to your problem.

Real Estate News Indicate Fannie Mae Offering the First Look at Its REOs to Home Buyers

December 24th, 2009 by admin

Real estate news has revealed that Fannie Mae wants to give home buyers who will use the property as their residence the first chance to look at its the real estate owned (REO) homes.  The federally controlled company will also allow local government agencies involved in community development initiatives to look at the REO properties as a way to increase the number of homes with occupants particularly in those areas that have suffered the most from the waves of foreclosures.  On the other hand, investors will only be allowed to buy REO properties after the home buyers and local agencies have made their choices.

According to real estate news, only the bids from public agencies and owner occupant buyers will be entertained by Fannie Mae 15 days after the REO homes had been listed with a participating real estate broker, even if the investors have higher bids.  Investors and the other types of buyers will only be permitted to post their bids after the 15 days are over.

Real estate news has also shown that home buyers will be using the property as residence will also be able to take advantage of the local financing support provided by the neighborhood stabilization plan of the Obama government, assuming that they are able to qualify.  To illustrate, owner occupant buyers would not need to put up the standard earnest money but can pay as low as 0 for reservation.  Owner occupants would also have 15 days more than the usual 30 days given to buyers to complete the transaction.

On the other hand, the real estate news regarding the REO properties of Fannie Mae is not entirely bad for investors.  Investors can still take advantage of the Home Path financing plan of Fannie Mae that has various benefits, including no mortgage insurance and appraisal fees.  The down payment can also be as low as three percent and can be financed by loan, a grant, a gift or through the buyer’s savings.  Buyers who have relatively low credit scores may also be qualified.  And aside from the low down payment, the mortgage terms can be adjustable rate, fixed rate or interest only.

The impact of the above real estate news on investors is not yet certain.  It is believed that Fannie Mae will not completely turn its back from investors because they have been instrumental in helping Fannie Mae reduced its increasing inventory of REO homes.  Nevertheless, this is an entity that is controlled by the federal government and may have to abide by the programs of the Obama administration.